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‘I call it the Dating Apocalypse,” says a woman in New York, aged 29.
As the polar ice caps melt and the earth churns through the Sixth Extinction, another unprecedented phenomenon is taking place, in the realm of sex. Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship. “We are in uncharted territory” when it comes to Tinder et al., says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction. “There have been two major transitions” in heterosexual mating “in the last four million years,” he says. “The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled,” leading to the establishment of marriage as a cultural contract. “And the second major transition is with the rise of the Internet.”
People used to meet their partners through proximity, through family and friends, but now Internet meeting is surpassing every other form. “It’s changing so much about the way we act both romantically and sexually,” Garcia says. “It is unprecedented from an evolutionary standpoint.” As soon as people could go online they were using it as a way to find partners to date and have sex with. In the 90s it was Craigslist and AOL chat rooms, then Match.com and Kiss.com. But the lengthy, heartfelt e-mails exchanged by the main characters in You’ve Got Mail (1998) seem positively Victorian in comparison to the messages sent on the average dating app today. “I’ll get a text that says, ‘Wanna fuck?’ ” says Jennifer, 22, a senior at Indiana University Southeast, in New Albany. “They’ll tell you, ‘Come over and sit on my face,’ ” says her friend, Ashley, 19.
Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating. In February, one study reported there were nearly 100 million people—perhaps 50 million on Tinder alone—using their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida. “It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service. “But you’re ordering a person.”
The comparison to online shopping seems an apt one. Dating apps are the free-market economy come to sex. The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. OkCupid soon adopted the function. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G.P.S. tracking to show whether matches have recently “crossed paths,” use it too. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.
“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app. You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York. “I can go on my phone right now and no doubt I can find someone I can have sex with this evening, probably before midnight.”
And is this “good for women”? Since the emergence of flappers and “moderns” in the 1920s, the debate about what is lost and gained for women in casual sex has been raging, and is raging still—particularly among women. Some, like Atlantic writer Hanna Rosin, see hookup culture as a boon: “The hookup culture is … bound up with everything that’s fabulous about being a young woman in 2012—the freedom, the confidence.” But others lament the way the extreme casualness of sex in the age of Tinder leaves many women feeling de-valued. “It’s rare for a woman of our generation to meet a man who treats her like a priority instead of an option,” wrote Erica Gordon on the Gen Y Web site Elite Daily, in 2014.